Most service providers struggle with website copy because they’re writing about themselves when they should be writing about their clients. This post gives you a conversion-friendly framework that works across multiple pages: start with the problem, present your solution, and show the transformation. No writing degree required.

Most target audience exercises stop at demographics and miss what actually matters: the problems your ideal client is trying to solve, what triggers them to seek help, and the language they use to describe their situation. This worksheet walks you through defining an ideal client you can actually market to.