A Logo Won't Build Your Business, but a Brand Identity Will
Get EVERYTHING YOU NEED FOR A CONSISTENT BRAND
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Brand recognition starts with consistency
Your brand should look cohesive everywhere it shows up.
If any of that sounds familiar, you're in the right place.
Your brand looks different on every platform?
you find yourself guessing every time you create something new?
You've been piecing things together without a clear system?
Your visuals don't match the quality of your work?
Are you missing out on your ideal clients because...
Here's what's included
your complete brand identity system
A comprehensive guide covering both verbal and visual identity, plus a quick-look one-page visual guide for easy day-to-day reference.
Brand guidelines
A two-hour session with me and my brand messaging expert where we dig into your business, audience, and competitive landscape together.
Strategy + Brand Messaging Workshop
Audience personas, pain points and solutions, buyer journey mapping, competitor analysis, and your competitive advantage.
Brand strategy
The Brand Launcher
Logo suite, primary and secondary color palettes, typography, brand assets (icons, patterns, textures, illustrations), photography direction, and in-action mockups.
visual identity
Your virtual home base where everything for your project lives in one place. Track progress in real time, access all deliverables, and get weekly updates so you always know exactly where things stand.
Client Portal
Every major deliverable is presented with a personalized video explaining the thinking behind the decisions.
Video walkthroughs
Brand messaging guide including your brand story, mission, vision, core values, brand personality, archetypes, tone and voice, and select marketing language.
verbal identity
Your brand is the first impression you make.
Make it count.
The businesses that win aren't always the most talented or experienced. They're the ones that look like they belong at the top. A complete brand identity signals credibility before you ever get on a call, show up in an inbox, or post on social.
That's what the Brand Launcher builds for you. A strategic foundation, a verbal identity that communicates your value, and a visual identity that makes you impossible to ignore. Everything working together so your brand does the heavy lifting before you even say a word.
Ready to get started?
Chelsea and I have been working together for years now and I am blown away by her skill and creativity with every project we do together. She's incredibly insightful, thinks outside the box, and takes on even the most challenging projects with a creative, positive attitude. I can't recommend her highly enough.
Rai | Cornell
You really did an amazing job. The printer said, "wow!!!!! It's seamless!! I don't have to do anything to the files, all the modifications have been done. You hired a professional"!! Thank you for being so patient with us and for working so hard on this project for us. You truly have been a breath of fresh air and made this such an easy process! You have a gift and you're in the right line of work to showcase it!
Crystal | PATRIOT CI
Chelsea is the absolute best! I couldn’t have asked for a better experience. She understood my vision and transformed it into a brand that stands out in every way. Her attention to detail and commitment to excellence is unmatched.
Jordan | High society
Working with Chelsea as a freelancer is always a great experience for our team at Heard. She asks smart questions, responds thoughtfully to feedback, and has a really positive attitude. The nature of our business is agile and fast-paced, so we appreciate her flexibility and accessibility. We look forward to working with her again in the future!
Joe | Heard Creative
You're not hiring a designer to make things look pretty. You're hiring a strategic partner to build a brand that works.
What sets me apart from other designers...
Most designers hand you a logo and a color palette and call it a day. I build complete brand identity systems.
That means starting with strategy: understanding your audience, researching your competitors, and defining your positioning before any design work begins. It means developing your verbal identity (messaging, voice, personality) alongside your visual identity so everything communicates the same message. And it means delivering brand guidelines you can actually use, not a folder of files you don't know what to do with.
The Brand Launcher in Action
Frequenty Asked Questions
Yes! Payments are broken into four parts: a $1,500 deposit secures your start date. Then, 50% minus that deposit is due seven days before we kick off. The remaining balance is split into two payments of 25% throughout the duration of the project.
Most Brand Launcher projects wrap up in six to eight weeks, depending on feedback timing and revision rounds.
First, we'll hop on a discovery call to learn more about each other and your project. If we're a good fit, I'll send over a custom proposal. Once the deposit is paid, we'll schedule your Strategy + Brand Messaging Workshop and get started.
Head over to the contact page and fill out the form. I'll be in touch within two business days.
Not at all. If you have something specific in mind that you don't see listed, just ask. I'm happy to chat through what you need.
On our discovery call, we can look at what you already have and figure out what makes sense. Sometimes a logo refresh plus the full identity system is the move. Sometimes starting fresh is better. We'll figure it out together.
Let's Work Together
Spots are limited each month, so if this sounds like you, let's talk.
You're done piecing your brand together and want a complete system that works across every platform.
You want a clear, guided process that ends with a brand you're proud to put everywhere.
You want to show up with the same credibility and polish as the top names in your industry.
You're ready to invest in a brand that attracts the right clients and makes selling easier.
The Brand Launcher is perfect for you if...
