Most service providers struggle with website copy because they’re writing about themselves when they should be writing about their clients. This post gives you a conversion-friendly framework that works across multiple pages: start with the problem, present your solution, and show the transformation. No writing degree required.

What pages should a small business website have? Not 14 pages just because someone said so on TikTok. Your site needs pages that build trust, answer questions, and move visitors toward contacting you. This checklist breaks down the essentials versus nice-to-haves for service providers at every stage.