Biz Boss Bundle + Additional Assets
On The Job
Full Brand Identity
Web Design
Business Cards
PAckaging
Folders
Sales Asset
High Society stands for excellence and innovation in the cannabis industry. Their mission is to redefine the perception of cannabis by providing THC-infused edibles that embody luxury and refinement. The journey began with a vision to merge sophistication with relaxation, creating a product that delivers both potency and purity. Frustrated by the lack of high-quality cannabis edibles on the market, High Society set out to craft the best THC gummies—potent, pure, and refreshingly elevated.
We worked alongside Cornell Content Marketing on this project to design a brand identity and online presence that would truly stand out in the luxury cannabis market. The result was a complete brand identity, along with a custom website, business cards, packaging, folders, and sales assets—each designed to elevate High Society’s premium offerings and appeal to their sophisticated and exclusive clientele.
Rai
Chels
The Problem
Building a luxury cannabis brand from scratch and standing out in a saturated market
As a new player in the cannabis industry, High Society faced the challenge of establishing a unique brand identity that would reflect their premium offerings. The market was flooded with generic, low-quality cannabis edibles, and High Society was determined to do things differently. With a mission to provide the best THC-infused gummies that combine potency with purity, they needed a brand identity that communicated luxury, refinement, and innovation. The challenge was creating a distinctive visual identity that would resonate with an exclusive clientele while setting them apart from competitors in the crowded cannabis space.
The Goal
Establishing a luxury brand identity that communicates refinement and exclusivity
High Society’s goal was to create a brand identity that would position them as a luxury cannabis brand in the market. The objective was to reflect their commitment to crafting premium THC-infused edibles while appealing to an exclusive clientele who values sophistication and quality. The brand needed to communicate refinement, innovation, and purity, all while standing out in an oversaturated cannabis market. This was not just about creating a product, but about redefining the perception of cannabis as a tasteful indulgence, merging sophistication with relaxation for a more enlightened experience.
"Chelsea is the absolute best! I couldn’t have asked for a better experience. She understood my vision and transformed it into a brand that stands out in every way. Her attention to detail and commitment to excellence is unmatched"
Jordan | High Society Owner
The Approach
Collaborating with the client & Cornell Content Marketing to craft a refined, luxury brand identity
Our approach began with Cornell Content Marketing taking the reins on crafting an in-depth brand strategy, informed by extensive market research. Through strategic discussions and data-driven insights, we gained a clear understanding of High Society’s target audience and positioning in the market. With this foundational strategy, we were able to develop a luxury brand identity that reflected their commitment to premium THC-infused edibles. We carefully aligned the visual identity with High Society’s values of refinement and innovation, ensuring that every design choice spoke to their high-end, exclusive market.
The Solution
Designing a luxury brand identity that reflects refinement, innovation, and exclusivity
The solution was to create a bespoke brand identity that communicated both High Society’s commitment to premium products and their desire to reshape the perception of cannabis. We designed a custom logo suite that blended sophistication with modern luxury, using sleek typography, a refined color palette, and imagery that evoked both indulgence and relaxation. Every element was carefully crafted to represent High Society’s values of exclusivity, purity, and quality ingredients. The visual identity was designed to stand out in the cannabis space while resonating with the target audience, signaling that this was not just another cannabis product, but an elevated experience.
The Execution
Bringing the brand to life across all touchpoints for consistency and impact
The new brand identity was applied seamlessly across all platforms and materials, ensuring that each design element was versatile and scalable. We started with a fully integrated website design, providing a modern, elegant user experience that matched the luxurious feel of the brand. The website was designed as an immersive platform that showcased High Society’s products, values, and mission while maintaining a sleek, high-end aesthetic.
In addition to the website, we delivered a comprehensive brand asset package that included business cards, packaging, folders, and sales assets—all designed to communicate luxury and refinement. The logo suite was thoughtfully applied to each of these assets, ensuring consistency across both digital and physical touchpoints. We also developed brand guidelines to outline how to use the logo, color palette, typography, and photography, ensuring High Society’s identity remains cohesive across all future marketing and promotional materials.
The Impact
Positioning High Society as a luxury brand and redefining cannabis edibles
The new brand identity successfully positioned High Society as a luxury cannabis brand that stands out in an increasingly crowded market. The cohesive design elements—from the custom logo to the high-end photography and refined typography—clearly communicated the brand’s commitment to quality, sophistication, and exclusivity. Feedback from the client was extremely positive, with High Society now feeling confident that their new visual identity accurately reflected their premium offerings.
The brand identity and website have helped elevate High Society’s presence in the market, attracting an audience that values luxury, refinement, and the unique cannabis experience they offer. By redefining the perception of cannabis edibles, High Society is now better equipped to appeal to their target clientele of high-net-worth individuals.
