Book Design

On The Job

Book + E-book Cover Design

Chels

Cornell Content Marketing asked us to create a bold, high-impact cover for The ELITE Method, a book that teaches service-based business owners how to attract psychology-aligned leads that are 80–90% pre-sold. Cornell wanted a cover that felt both premium and intellectually authoritative. They wanted to stand out in the crowded world of business and marketing books without falling back on tired, corporate clichés. We had to strike the perfect balance between luxury and clarity while keeping the focus on strategy and substance.

The final design leverages Cornell’s established brand identity, including their fonts to ensure consistency across platforms, while strategic layout and visual hierarchy convey confidence and professionalism. Subtle gradients, sharp contrast, and clean spacing create a polished look that feels both modern and elevated. A bonus badge was added to highlight the accompanying toolkit, bringing extra value and visual intrigue. Designed for both print and digital formats, this cover positions The ELITE Method as a go-to resource for service providers ready to scale with substance.